Data in Plain Sight Effective date: November 3, 2026 Last updated: November 3, 2026 This Privacy Policy explains how Data in Plain Sight, a sole proprietorship owned and operated by Heather Case-Hall (“Data in Plain Sight,” “we,” “us,” or “our”), collects, uses, and shares information when you visit datainplainsight.guide (the “Site”), fill out a form on the Site, or email us. We’ve kept this short and in plain English. If something isn’t clear, contact us (see “Contact us” below). 1. The short version • We collect what you choose to send us (through our contact form, our bulk book order form, our speaking request form, or by email), plus basic technical data that our website host, Squarespace, collects automatically. • We use it to reply to you, fill bulk book orders, respond to speaking inquiries, and keep the Site running and secure. • We do not sell your personal information. We do not use it for targeted advertising. • We don’t use third-party advertising networks, advertising or social-media tracking pixels, or third-party analytics tools (such as Google Analytics) on the Site. • The Site is for adults. It is not directed to children under 13. 2. Information we collect Information you give us Contact form. Your name, email address, and message. Bulk book order form. Your name, email address, organization (optional), delivery address, the number of hardcover and paperback copies you want, any order notes, and whether you’d like the books signed. If you ask for signed books, you can also give us the names you’d like written in them. Those may be other people’s names, so please share only names you’re comfortable sharing and have permission to share, and only for this purpose. The form doesn’t take payment. We’ll follow up by email about quantities, the total, delivery, and payment. Speaking and booking inquiries. You can ask about having Heather speak by filling out the “Speaking Request” form on our Speaking page. It asks for your name, email address, organization, event name, event date, and event location. You can also add your title, phone number, audience size, format, the talk you’re interested in, and anything else you’d like us to know. Those extra fields are optional, so you decide what to include. When you submit the form, Squarespace sends the details to our email inbox (see Section 4). The form doesn’t sign you up for a newsletter or text messages. Emails you send us. Whatever you put in an email to us, including your email address, anything in your signature, and any attachments. We don’t ask for sensitive information (like government ID numbers, financial account numbers, health information, or precise location) through the Site. Please don’t send it. Payments and purchases The Site does not take payments, and it has no checkout or customer accounts. When you buy the book, you buy it from a third-party retailer such as Amazon, under that retailer’s own terms and privacy policy. For bulk orders, we arrange payment with you directly after you submit the form. Information collected automatically When you visit, our website host, Squarespace, automatically collects technical information. That includes your IP address, browser and device type, pages viewed, referring site, the date and time of your visit, and similar usage data. Squarespace uses cookies for this (see Section 5). The pages with forms (contact, bulk book orders, and speaking requests) use Google reCAPTCHA to block spam and abuse. reCAPTCHA runs invisibly and starts when those pages load, not only when you submit a form. It collects hardware and software information, such as device and application data, and sends it to Google for analysis (see Section 6). 3. How we use information We use information to: • reply to your messages and inquiries, including speaking requests; • process, sign, and deliver bulk book orders, and talk with you about them; • run, maintain, secure, and improve the Site, including preventing spam and fraud; • understand overall Site traffic (for example, how many visits a page gets); • keep records needed for taxes, accounting, and legal compliance; and • protect our rights, and comply with the law. Email marketing. Contacting us or placing an order does not add you to a marketing email list. We don’t currently send an email newsletter. If we start one, we’ll ask before we add you, and every marketing email will tell you how to unsubscribe. We’ll honor unsubscribe requests promptly, and within 10 business days. Newsletter on LinkedIn. The Data in Plain Sight newsletter is published on LinkedIn. The Site only links to it. If you subscribe, LinkedIn handles your subscription under its own privacy policy (https://www.linkedin.com/legal/privacy-policy). 4. How we share information We do not sell your personal information, and we do not share it for targeted (cross-context behavioral) advertising. We share information only with these kinds of third parties, and only as needed for the purposes above: • Website host (Squarespace): Hosts the Site, processes form submissions for us, and sends them to our email. Squarespace also collects some Site usage data for its own purposes, as described in its privacy policy: https://www.squarespace.com/privacy • Spam protection (Google reCAPTCHA): Screens visitors to the form pages for spam and abuse. • Email provider: Receives, delivers, and stores the emails we send and receive, including email notifications of form submissions. • Order fulfillment (printer, distributor, shipping carrier): Prints, signs, packs, and delivers bulk orders. They get only what they need, like name, delivery address, and the names to be signed. • Professional advisors (accountant, attorney): Tax, accounting, and legal advice, under duties of confidentiality. • Legal and safety: When the law requires it, or when needed to protect rights, safety, or the security of the Site. • Business transfer: If the Data in Plain Sight business or its assets are transferred, information may move with it, still under this Policy’s protections. 5. Cookies and analytics The Site uses cookies set by Squarespace. Some are set as soon as you load a page. The Site doesn’t currently show a cookie banner. • Necessary cookies keep the Site working and secure. For example, a security cookie (“crumb”) protects forms against cross-site request forgery. Other Squarespace security or error-tracking cookies may also be used. • Squarespace’s built-in analytics cookies count visits and visitors so we can see overall traffic. Examples: a visitor cookie (“ss_cvr”) that can last up to 2 years (some browsers shorten this), and a session cookie (“ss_cvt”) that expires after about 30 minutes. Squarespace uses this data to give us aggregate traffic reports. Squarespace lists the cookies it uses here: https://support.squarespace.com/hc/en-us/articles/360001264507-The-cookies-Squarespace-uses We don’t use Google Analytics, advertising cookies, or social-media tracking pixels on the Site. Your choices. You can block or delete cookies in your browser settings. If you block necessary cookies, parts of the Site (like forms) may not work. Blocking analytics cookies won’t affect how the Site works for you. 6. Spam protection (Google reCAPTCHA) The pages with forms (contact, bulk book orders, and speaking requests) are protected by reCAPTCHA, and the Google Privacy Policy (https://policies.google.com/privacy) and Terms of Service (https://policies.google.com/terms) apply. reCAPTCHA loads from Google’s servers (google.com and gstatic.com) when those pages open. Google may set or read its own cookies in your browser, depending on your browser and settings. 7. “Do Not Track” signals and tracking by other companies Do Not Track. Some browsers send a “Do Not Track” (DNT) or Global Privacy Control (GPC) signal. There’s no common standard for how websites should respond to DNT. The Site doesn’t currently respond to DNT or GPC signals, and Squarespace’s analytics cookies are set either way. We don’t sell personal information or use it for targeted advertising, so there’s nothing for a GPC opt-out to switch off. Tracking across other sites. We don’t let third-party advertising or tracking companies collect information about your online activity on the Site over time and across other websites. Squarespace (our host) and Google (reCAPTCHA, on the form pages only) do collect some information when you use the Site, as described in Sections 4–6 and in their own privacy policies. 8. Links and embedded content from other sites The Site doesn’t embed content from other services, such as third-party video players, maps, calendars, or social-media widgets. Any videos on the Site are hosted by Squarespace. The Site links to other sites, such as Amazon (to buy the book), LinkedIn (newsletter and profile), news coverage, and the publications we cite. When you follow a link, the other site’s privacy policy applies, not ours. 9. How long we keep information We keep information only as long as we need it for the purposes in Section 3: • Messages and inquiries (contact form, email, speaking requests): kept for one year after our last exchange with you, unless they become part of an order or engagement. • Bulk order records: kept as long as needed for tax and accounting purposes. • Names given for book signing: deleted once the order ships. • Squarespace usage data: under Squarespace’s retention practices. When we no longer need information, we delete it from our active systems. Copies in backups may last a limited time until they’re overwritten. 10. How we protect information We use reasonable safeguards for a business our size. We limit who can access information, the Site uses encrypted (HTTPS) connections, and we use multi-factor authentication on our website account. No method of storing or sending information online is 100% secure, so we can’t guarantee absolute security. 11. Reviewing, correcting, or deleting your information You can ask us to tell you what personal information we have about you, correct it, or delete it. Email us at the address in “Contact us.” To protect your information, we’ll confirm the request by replying to the email address we have on file. We won’t ask you for ID documents. We aim to respond within 30 days. Some information may be kept if the law requires it (for example, tax records). 12. Nevada residents: your right to opt out of sale Nevada law (NRS 603A.345) lets Nevada consumers ask a website operator not to sell certain covered information about them. We do not sell covered information as Nevada law defines “sale,” and we don’t plan to. You can still send us a verified opt-out request, and we’ll record it and honor it if our practices ever change. Designated request address: email Heather.Case-Hall@outlook.com with the subject line “Nevada opt-out request.” We’ll respond within 60 days. If we need more time, we may extend that once by up to 30 days and will tell you if we do. 13. California residents We describe above the categories of personal information we collect, the categories of third parties we share it with, how you can review and correct it, how we’ll tell you about changes, how we respond to Do Not Track signals, and whether other companies can track you across sites (Sections 2, 4, 7, 11, and 14). We do not sell or share personal information for cross-context behavioral advertising. 14. Children’s privacy The Site is for adults: professionals, organizations, event organizers, and readers. It is not directed to children under 13, and we don’t knowingly collect personal information from children under 13. Some of our books may be written for young readers. Information about those books on the Site is meant for parents, caregivers, and educators. If you think a child under 13 has sent us personal information, contact us and we’ll delete it. 15. Changes to this Policy We may update this Policy. We’ll post the updated version on this page and change the “Effective date” at the top. If we make a material change to how we use or share personal information, we’ll also post a notice on the Site’s home page before or when the change takes effect. 16. Contact us Data in Plain Sight (a sole proprietorship of Heather Case-Hall) Email: Heather.Case-Hall@outlook.com Mail: 2775 Oak Ridge Dr, Carson City, Nevada 89703